Reminiscing of my United States days now that Independence Day is around the corner, I cannot but admit my amazement instigated by the sheer size of the country and the numerous "pockets" of microvariables I witnessed throughout in all matters: nature, people and culture.
Who could believe that the Latino-bursting humid Florida with its Art-Deco pastel houses and stretching highways has any relation to the glass skyscrapers, the bustling sidewalk and the loaded, steely sky of New York City? Or how can the jazzy Louisiana with its succulent Creole kitchen be compared to the barbeque pool parties in Los Angeles or the boxwood trees flanking the streets of San Francisco? In trying to assemble a list of quintessentially American fragrances, for men and women to share, I stumble across this very obstacle: One cannot generalise; especially concerning such a multi-nuanced nation as the US!
Still, there are olfactory elements which fuse together to create something that is perceived as American to my mind. The maritime pines, or the palm trees lining Miami beach which remind me of home; mixed with the bay leaves which lace not only Bay Rum the cologne, but also tangy Southern dishes. The lighter Virginia blond tobacco ~so different from the murkier, richer Balkan varieties which I have loved~ remininding me not of Istanbul-bound vagabondages but of a Marlboro rider, free to roam astride in the immense plains. The yellow trillium with its lemon scented flowers and mottled leaves; as well as the ironically named American Beauty Rose, brought from France in 1875 (where it was bred as "Madame Ferdinand Jamin") and commemorated in the Joseph Lamb ragtime "American Beauty Rag". Accessing the fragrances that represent to me the American classics however I recurr to some constants: The desire for a potent message, no matter if it is a "clean" or more herbal/woody one, the affinity for a certain latheriness in even the most dense oriental, the preponderance for traditional proper values.
All these and more comprise my reminiscences and associations with America the Great and I invite you to augment the list with your suggestions. Here are some of my own:
Florida Water Eau de Cologne
The sweet oranges bursting with sunny warmth and tanginess on the branches of Californian and Florida trees are the shift that took place when the traditional European recipe of Eau de Cologne, like the pilgrims, lay foot on the New World by the brand of Lanman & Kemp Barclay in 1808. The addition of clove and lavender imparts two elements of American significance which converge into one: hygiene!
Caswell-Massey's Number Six cologne
Supposedly worn by George Washington and part of the collection of the USA's oldest perfumery, what could be more American? Citrusy and rosemary-rich in a formal but also country-like way, its introduction in 1789 marked the raw, rugged manliness that was necessary for the times: noble ideals fought with decisive dynamism!
Blue Grass by Elizabeth Arden
The enterpreneur Florence Graham choose a name out of "Elizabeth and her German Garden", or altenatively from Tennyson's poem "Enoch Arden" and her former partner Elizabeth Hubbard, when she opened her first beauty salon in 1910 and became world famous as Elizabeth Arden. George Fuschs, a Fragonard perfumer, was commissioned to compose a scent that would honour the Kentucky Blue Grass horses of Arden's in 1934. The smell is one of the great outdoors: freshly dewy and herbal, old-fashionedly lavender-tinged pettering out to clean woods. Despite one of Arden's managers ominous forecasting ("it would remind people of manure and would be a flop"), it became her best-seller. Today it is forgotten, which is all the more reason to re-explore it as an American classic.
Old Spice by Shulton
There is no more poignant memory than dads and grandfathers smelling of this enduring classic of smooth spiciness and austere woods, with its traditional flowery accent of lavender and geranium. Intoduced in 1937 by William Lightfoot Schultz and composed by Albert Hauck, the cologne came in an identical men's and women's scent packaged differently, tagged"Early American Old Spice." It's now part of the Procter & Gamble brand. No matter how much it has become a clich
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